![]() Naana Boakye, a board-certified dermatologist, credits social media for amplifying the message about the importance of protecting skin from the sun’s rays, which can cause premature aging and skin cancer. Celebrities are in the market as well tennis star Naomi Osaka and musician Pharrell have released their own products, bringing A-list swagger to a sector that was once more of a reluctant safety measure than a regular part of a morning ritual.ĭr. Millennial skin care favorites - Paula’s Choice ($34), Glossier ($25), Drunk Elephant ($34) - have all created their own luxury daily sunscreens. Prestige suncare brands such as Supergoop and Coola have become status symbols and can command premium pricing. Luke Maxfield, a board-certified dermatologist and one of the doctors behind the popular YouTube account Doctorly. “Sunscreens not only became a norm, but now they’re dynamic, they’re fun, they’re personalized,” said Dr. Formulations are skin-specific too, with products for acne sufferers, allergy prone complexions and darker skin tones (where the brand Black Girl Sunscreen, founded in 2016, leads the charge). Sun “patches” warn SPF wearers when it’s time to reapply. SPF is now available as sprays, brush-on powders, whipped mousses and roller sticks - all the easier to make wearing it a daily habit. Now, sunscreen formulas are fun - and designed to work for everyday life, not just the two weeks of the year you’re on vacation. Gone are the days of a sticky white lotion, destined to leave its mark on clothes and give skin an unattractive shine. The growth is thanks, at least in part, to a shift in the sunscreen market. ![]() By the end of the decade, the sector is expected to reach upwards of $14 billion. Already a staggering figure, that number is projected to grow by 4% each year until 2028, according to market analysts at Grand View Research. ![]() ![]() In 2020, the global value of sun care products was $10.7 billion. ![]()
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